Professional services
20% more leads and conversions from the same website
Gavin Tank
- Online lead generation and conversions up 20%
B2B pipeline
Build a bigger, better-quality business pipeline.
Referrals and personal networks only go so far. Ranjit helps specialist B2B firms build a repeatable acquisition process aligned with their ideal customers—combining thought leadership, account-based marketing, partner referrals and disciplined CRM follow-up.
Who it's for
Is this right for you?
- Consultancy, legal, accountancy and recruitment firms
- Healthcare, engineering and specialist B2B businesses
- Firms that rely heavily on referrals today
Common challenges
- Lead flow is inconsistent month to month
- Digital visibility is weak compared with competitors
- Differentiation is unclear to buyers
- Leads are not followed up or scored consistently
What the engagement is designed to deliver
Outcomes, not activity.
- A defined ideal customer profile and target account list
- Useful lead magnets and advisory offers that start conversations
- Partner referral channels with tracking
- Agreed definitions of marketing- and sales-qualified leads
What's included
- — Ideal customer profile and proposition workshop
- — Account-based marketing plan
- — Lead capture, scoring and CRM follow-up design
- — LinkedIn and thought leadership plan
Engagement model
Programme or retainer
A defined programme, then optional ongoing pipeline support
Proof
Relevant experience
Outcomes are as reported in Ranjit's career history. Client names are shared from his published CV; detailed evidence is available on request.
B2B ecommerce
A new ecommerce platform and 15% more qualified leads
TRS-UK
- 15% increase in qualifying online leads and revenue
Recruitment · Healthcare
A digital recruitment strategy that grew applicants by 40%
Global Healthcare Jobs
- 40% increase in new online visitors and qualified applicants
“I have had the pleasure of working with Ranjit on over 30 projects. With a great understanding of business and a focus on ROI, his approach ensures that every click can be tracked, measured and optimised.”
Further reading
Related insights
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Ranjit Dhillon Shares 20 Years of Digital and Offline Marketing Experience On Call Centres, Lead Generation, Contact Centres And Telesales
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Other ways Ranjit can help
Fractional Growth DirectorSenior growth leadership embedded in your team—without a full-time executive hire.Growth Strategy & Business PlanningA commercial audit and 90-day roadmap that shows exactly where your next growth will come from.Digital Revenue AccelerationSEO, paid media, conversion and acquisition—optimised for revenue, not vanity metrics.Commercial & Digital TransformationDigital transformation, customer experience and operating-model change that shows up in revenue.
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