Telecoms · International
Leading global digital growth for a $1.6bn telecoms group
Lycamobile Group
- Online visitors grew from 500,000 to 3.5 million
- Bounce rates improved by up to 35% across key country websites
Fractional leadership
Board-level growth leadership, on a fractional basis.
Many ambitious businesses need a senior growth leader before they can justify a full-time executive. Ranjit joins your leadership team part-time to set direction, align sales and marketing, manage agencies and drive delivery against agreed commercial targets.
Who it's for
Is this right for you?
- Founders and CEOs of established SMEs and scaleups
- Investor-backed teams preparing for the next stage of growth
- Businesses between marketing or commercial leaders
Common challenges
- Growth has plateaued and nobody owns the commercial plan
- Agencies are busy but not accountable for revenue
- Sales and marketing pull in different directions
- Recruiting a full-time growth executive is too slow or too costly right now
What the engagement is designed to deliver
Outcomes, not activity.
- A single, prioritised growth plan the whole leadership team understands
- Clear KPIs by channel and segment, reviewed every month
- Agencies and freelancers briefed, managed and held to account
- A stronger in-house team and a clear hiring plan for when you are ready
What's included
- — Leadership team and board participation
- — Monthly performance reviews and reporting
- — Agency and partner management
- — Team structure, martech and hiring strategy
Engagement model
Monthly retainer
Typically a set number of days per month, reviewed quarterly
Proof
Relevant experience
Outcomes are as reported in Ranjit's career history. Client names are shared from his published CV; detailed evidence is available on request.
Insurance · Direct-to-consumer
Growing travel insurance policy sales by 256%
Citybond PLC (Flexicover)
- Unique travel insurance policy sales up 256%
- Gross written premium grew from £4.1m to £7.4m in 2011
“Ranjit is one of the best managers I've ever worked with. He is a seasoned Digital Head of Online and e-commerce specialist who can be fully trusted to deliver exceptional strategies with positive commercial outcomes.”
Further reading
Related insights
Business & Consultant · 3 min read
Growth Marketing Strategy: How UK Businesses Can Scale Faster in 2025
Discover proven growth marketing strategies for UK businesses to scale faster in 2025. Drive leads, boost conversions, and dominate your market.
7 November 2025
Business & Consultant · 4 min read
Freelancer or Agency: Which Digital Marketing Consultant Is Right for You?
Deciding between a freelancer or agency? Explore pros, cons, and tips to choose the right Digital Marketing Consultant for your marketing goals in 2025.
19 August 2025
Other ways Ranjit can help
Growth Strategy & Business PlanningA commercial audit and 90-day roadmap that shows exactly where your next growth will come from.Digital Revenue AccelerationSEO, paid media, conversion and acquisition—optimised for revenue, not vanity metrics.Commercial & Digital TransformationDigital transformation, customer experience and operating-model change that shows up in revenue.B2B Lead Generation & PipelineA repeatable, measurable pipeline for professional services and specialist B2B firms.
Ready to unlock your next stage of growth?
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