Telecoms · International
Leading global digital growth for a $1.6bn telecoms group
Lycamobile Group
- Online visitors grew from 500,000 to 3.5 million
- Bounce rates improved by up to 35% across key country websites
Market entry
Expand into new markets with a validated plan.
International expansion works best once the model is proven at home. Ranjit helps leadership teams choose the right markets, adapt their proposition, find local partners and launch with clear targets—drawing on experience across many international markets with Lycamobile Group.
Who it's for
Is this right for you?
- UK businesses planning their first international market
- International companies entering the UK
- Brands launching new products or segments
Common challenges
- Unclear which markets to prioritise
- Proposition and messaging not adapted for local buyers
- No local partners or channels in place
- Launch plans lack measurable targets
What the engagement is designed to deliver
Outcomes, not activity.
- A prioritised market shortlist based on evidence
- A localised go-to-market and positioning plan
- Partner and channel options in each target market
- Launch milestones, budgets and KPIs
What's included
- — Market opportunity assessment
- — Go-to-market and launch plan
- — Partner and distribution strategy
- — Brand positioning for new markets
Engagement model
Project or retainer
Market assessment project, optionally followed by launch support
Proof
Relevant experience
Outcomes are as reported in Ranjit's career history. Client names are shared from his published CV; detailed evidence is available on request.
Telecoms · B2C & SME
Supporting Vonage's shift into B2C and SME markets
Vonage
- Cited by the Vonage Board as a key contributor to the company's shift to B2C and SME markets in the UK and US
“Ranjit is one of the best managers I've ever worked with. He is a seasoned Digital Head of Online and e-commerce specialist who can be fully trusted to deliver exceptional strategies with positive commercial outcomes.”
Further reading
Related insights
Business & Consultant · 3 min read
Product Marketing Strategy That Sells: Tips You Can Use Today
Practical product marketing tips you can use today: market research, positioning, pricing and launch tactics that turn interest into loyal customers.
26 September 2025
Growth guide · 7 min read
Marketing plan
All good marketing programs begin with a marketing plan. Whether you’re dealing with a small business with a tight budget or a multi-million pound enterprise with deeper pockets, marketing plans are the foundation to eff
Other ways Ranjit can help
Fractional Growth DirectorSenior growth leadership embedded in your team—without a full-time executive hire.Growth Strategy & Business PlanningA commercial audit and 90-day roadmap that shows exactly where your next growth will come from.Digital Revenue AccelerationSEO, paid media, conversion and acquisition—optimised for revenue, not vanity metrics.Commercial & Digital TransformationDigital transformation, customer experience and operating-model change that shows up in revenue.
Ready to unlock your next stage of growth?
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