Experience [CV/Bio]
Over 20 years leading online growth for blue-chip brands.
Award-winning Head of Online with extensive experience of setting strategic direction and driving online sales and profit for organisations across telecoms, media, insurance and consumer brands. Over £200M in cumulative digital and ecommerce revenue generated through growth strategy, performance marketing and conversion optimisation.
- $1.6bn
- Lycamobile turnover supported by global digital growth
- 256%
- Growth in Citybond travel insurance policy sales
- £35m
- Additional annual revenue from FT.com
- 15%
- HExpress conversion uplift in 3 months
Career history
Professional experience
Jan 2018 – present
Digital Growth Director, Marketing Optimisation (Consultant)
- — Advising clients on strategies to drive conversions and improve online customer experience
- — Identifying barriers to conversion and championing improvement initiatives
- — Creating development roadmaps and managing internal and external delivery teams
- — Overseeing search, affiliate and display activity to deliver profitable traffic growth
Jan 2020 – Feb 2021
Digital Growth & Transformation Director (Consultant), Lycamobile Group
- — Helped re-set the group's global digital transformation strategy after the Covid-19 outbreak
- — Improved bounce rates by up to 35% across key global country websites
- — Launched a new and improved global Lycamobile app
May 2013 – Dec 2017
Head of Online, Lycamobile Group
- — Led global digital transformation across desktop, mobile and app
- — Grew online visitors from 500,000 to 3.5 million
- — Built an international team of online marketing specialists
To 2011
Group Online Marketing Manager, Citybond PLC
- — Improved unique travel insurance policy sales by 256%
- — Grew GWP from £4.1m to £7.4m in 2011
1995 – 2002
Head of Online Design & UX, Financial Times
- — Created and developed FT.com, generating an additional £35m in revenues annually
- — AOP and EPPY award-winning work
Leadership & consultancy
Recent consulting engagements
NAR Timber Group
Conducted audits and developed a holistic digital strategy, Streamlined ecommerce processes.
25% increase in online sales
BoxAll Taxis
Website redesign, Omnichannel marketing integration, Real-time analytics implementation.
Online bookings up 30%
Gavin Tank
Website UX optimisation, SEO implementation, Targeted digital marketing campaigns.
Online lead generation and conversions up 20%
TRS-UK
Launched a new ecommerce platform, Implemented data-driven marketing, Optimised digital processes.
15% increase in qualifying online leads and revenue
Global Healthcare Jobs
Designed a digital recruitment strategy, Leveraged job boards and targeted advertising.
40% increase in new online visitors and qualified applicants
Samraj Fashion
Launched the ecommerce and B2B lead generation website, Mobile-first strategy, Marketing campaign roll-out.
Online leads up 25%
Core competencies
Strategic and hands-on
- Commercial strategy
- Digital transformation
- Ecommerce
- Conversion optimisation
- SEO & paid search
- Affiliate & partnerships
- Lead generation
- eCRM & lifecycle
- Multi-lingual markets
- Agency management
- Budget & business cases
- Reporting & analytics
Awards & commendations
Recognition
Most Popular Website of the Year — UK & France
Lycamobile, for improving brand trust and online conversion rates.
AOP Online Publisher Award 2004 (consumer)
FT.com, Financial Times.
Two EPPY Awards
FT.com, Financial Times.
Outstanding Contribution to Business Award
Citybond PLC's employee award.
Cited by the Vonage Board
As a key contributor to the shift to B2C and SME markets in the UK and US.
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