Multi-Channel Growth
Ranjit Dhillon Shares Marketing Tips On TV Marketing, TV Advertising, TV Commercials, TV Ads, Ads For TVs, Television Commercials And Television Ads
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Daytime MCH Station
- ITV2 and ITV3 are still the dominant channels; E4’s growth has slowed following the loss of Friends to Comedy Central
- C5* has greatly fallen by 46% – the station now carries teleshopping between 2500 and 1300 meaning its share of commercial impacts is significantly lower
- MEMS channel Star Plus has seen huge growth
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The Digital Landscape
- Redefined BARB map no longer based around ITV analogue regional splits
- Clearly defined partitions eliminate bleed areas
- Audiences can be profiled on a truly regional basis
Brand
- Coverage & frequency concentrated
- Predominantly “peak” airtime
- Loose accountability
- Limited schedule refinement
- High COST –Adult CPT > £5.00
DRTV
- Coverage & frequency concentrated
- Predominantly “peak” airtime
- Loose accountability
- Limited schedule refinement
- High COST –Adult CPT > £5.00