Multi-Channel Growth

Ranjit Dhillon Shares Marketing Tips On TV Marketing, TV Advertising, TV Commercials, TV Ads, Ads For TVs, Television Commercials And Television Ads

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    Daytime MCH Station

    • ITV2 and ITV3 are still the dominant channels; E4’s growth has slowed following the loss of Friends to Comedy Central
    • C5* has greatly fallen by 46% – the station now carries teleshopping between 2500 and 1300 meaning its share of commercial impacts is significantly lower
    • MEMS channel Star Plus has seen huge growth
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    The Digital Landscape

    • Redefined BARB map no longer based around ITV analogue regional splits
    • Clearly defined partitions eliminate bleed areas
    • Audiences can be profiled on a truly regional basis

    Brand

    • Coverage & frequency concentrated
    • Predominantly “peak” airtime
    • Loose accountability
    • Limited schedule refinement
    • High COST –Adult CPT > £5.00

    DRTV

    • Coverage & frequency concentrated
    • Predominantly “peak” airtime
    • Loose accountability
    • Limited schedule refinement
    • High COST –Adult CPT > £5.00

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