Case studies

Strategy that moves business forward.

From global telecoms and publishing brands to growing UK businesses: the challenge, the approach and what changed.

Outcomes are as reported in Ranjit's career history. Client names are shared from his published CV; detailed evidence is available on request.

Telecoms · International

Leading global digital growth for a $1.6bn telecoms group

Lycamobile Group · Head of Online (2013–2017); Digital Growth & Transformation Director, consultant (2020–2021)

Challenge

A fast-growing international mobile operator serving customers across many countries needed a digital strategy that worked across desktop, mobile and app—then needed it reset when Covid-19 changed customer behaviour.

Approach

— Led the global digital transformation across desktop, mobile and app platforms
— Set KPIs, recruited teams and onboarded global agencies
— Launched a new global Lycamobile app and improved customer UX, retention and lifetime value

Outcomes

Online visitors grew from 500,000 to 3.5 million
Bounce rates improved by up to 35% across key country websites
“Most Popular Website of the Year” awards in the UK and France

Publishing & media

Building FT.com into a £35m-a-year digital revenue line

Financial Times (FT.com) · Head of Online Design & UX

Challenge

One of the world's leading business news organisations needed its website to become a commercial product in its own right, not just a digital copy of the newspaper.

Approach

— Created and developed the FT.com site experience
— Led online design and user experience
— Worked across editorial and commercial teams through the site's development and launch

Outcomes

Generated an additional £35m in revenues annually
AOP Online Publisher 2004 (consumer) award
Two EPPY awards for FT.com

Insurance · Direct-to-consumer

Growing travel insurance policy sales by 256%

Citybond PLC (Flexicover) · Group Online Marketing Manager

Challenge

A leading UK direct-sell travel insurance provider needed to grow online policy sales profitably in a highly competitive comparison market.

Approach

— Ran multi-channel acquisition across search, affiliates, aggregators and email
— Optimised the online quote and purchase journey
— Built a team passionate about the online strategy

Outcomes

Unique travel insurance policy sales up 256%
Gross written premium grew from £4.1m to £7.4m in 2011
Citybond “Outstanding Contribution to Business” award

Telecoms · B2C & SME

Supporting Vonage's shift into B2C and SME markets

Vonage · Online and digital leadership

Challenge

Vonage was expanding its focus to consumer and SME customers in the UK and US and needed digital acquisition to match.

Approach

— Drove online acquisition and conversion programmes
— Aligned digital channels with the commercial shift into new segments

Outcomes

Cited by the Vonage Board as a key contributor to the company's shift to B2C and SME markets in the UK and US

Growing UK businesses

Consulting engagements with SMEs across trade, professional services, recruitment and retail.

Ecommerce

Lifting conversion by 15% in three months

HExpress

Challenge: The business needed a clear growth strategy and a website that converted more of its existing traffic.

Approach: Established the growth strategy; Restructured the website around the customer journey.

Conversion rates increased by 15% within 3 months

Trade & B2B ecommerce

A digital transformation that lifted online sales by 25%

NAR Timber Group

Challenge: Disjointed digital processes were holding back online sales.

Approach: Conducted audits and developed a holistic digital strategy; Streamlined ecommerce processes.

25% increase in online sales

Local services

Redesign and omnichannel marketing that grew bookings by 30%

BoxAll Taxis

Challenge: The online presence was not converting demand into bookings.

Approach: Website redesign; Omnichannel marketing integration; Real-time analytics implementation.

Online bookings up 30%

Professional services

20% more leads and conversions from the same website

Gavin Tank

Challenge: Online enquiries were not keeping pace with the business's ambitions.

Approach: Website UX optimisation; SEO implementation; Targeted digital marketing campaigns.

Online lead generation and conversions up 20%

B2B ecommerce

A new ecommerce platform and 15% more qualified leads

TRS-UK

Challenge: The business needed a modern ecommerce platform and a data-driven approach to marketing.

Approach: Launched a new ecommerce platform; Implemented data-driven marketing; Optimised digital processes.

15% increase in qualifying online leads and revenue

Recruitment · Healthcare

A digital recruitment strategy that grew applicants by 40%

Global Healthcare Jobs

Challenge: The business needed more qualified candidates from its online channels.

Approach: Designed a digital recruitment strategy; Leveraged job boards and targeted advertising.

40% increase in new online visitors and qualified applicants

Fashion · B2B & D2C

Launching ecommerce and B2B lead generation

Samraj Fashion

Challenge: The brand needed to sell online and generate trade enquiries.

Approach: Launched the ecommerce and B2B lead generation website; Mobile-first strategy; Marketing campaign roll-out.

Online leads up 25%

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