Publishing & media
Building FT.com into a £35m-a-year digital revenue line
Financial Times (FT.com)
- Generated an additional £35m in revenues annually
- AOP Online Publisher 2004 (consumer) award
Digital revenue
Turn digital investment into commercial impact.
Most businesses already have the traffic and channels they need—what is missing is a joined-up approach that improves conversion before increasing spend. Ranjit audits every stage of the funnel and focuses effort where it moves revenue.
Who it's for
Is this right for you?
- Scaleups facing rising customer acquisition costs
- Businesses over-reliant on one paid channel
- Teams whose websites attract visitors but not enough customers
Common challenges
- Cost per acquisition is climbing
- Paid, organic and email channels are managed in silos
- Conversion rates are below potential
- Reporting shows activity rather than revenue
What the engagement is designed to deliver
Outcomes, not activity.
- Budget reallocated towards your highest-performing channels
- A conversion programme that gets more from existing traffic
- Measurement that tracks cost per qualified lead and cost per sale
- A balanced channel mix that reduces dependency on any one source
What's included
- — Marketing spend and channel audit
- — SEO, PPC and paid social review
- — Conversion rate optimisation and UX audit
- — Measurement and attribution plan
Engagement model
Project or retainer
An audit-led project, optionally followed by monthly optimisation
Proof
Relevant experience
Outcomes are as reported in Ranjit's career history. Client names are shared from his published CV; detailed evidence is available on request.
Insurance · Direct-to-consumer
Growing travel insurance policy sales by 256%
Citybond PLC (Flexicover)
- Unique travel insurance policy sales up 256%
- Gross written premium grew from £4.1m to £7.4m in 2011
Local services
Redesign and omnichannel marketing that grew bookings by 30%
BoxAll Taxis
- Online bookings up 30%
- Improved customer experience
“Ranjit is a thriving, entrepreneurial doer. He gets things done and gets people around him to embrace it too; a rare skill. We achieved many things together and cut new ground for BT. A visionary perfectionist.”
Further reading
Related insights
Business & Consultant · 5 min read
What is PPC in Digital Marketing
Learn what is PPC in digital marketing, its types, benefits, and how it drives traffic and leads with pay-per-click strategies.
13 May 2025
Growth guide · 6 min read
Content – SEO – PPC
Ranjit Dhillon Shares Digital Marketing Tips On Content, PPC Ads, SEO,Keywords, Landing Pages, Email Marketing, Content Writing, Copywriters, Web Page Content, Website Writing
Growth guide · 5 min read
KPI’s Online
Learn how to track and measure key performance indicators (KPIs) online for better decision-making and business optimization.
Other ways Ranjit can help
Fractional Growth DirectorSenior growth leadership embedded in your team—without a full-time executive hire.Growth Strategy & Business PlanningA commercial audit and 90-day roadmap that shows exactly where your next growth will come from.Commercial & Digital TransformationDigital transformation, customer experience and operating-model change that shows up in revenue.B2B Lead Generation & PipelineA repeatable, measurable pipeline for professional services and specialist B2B firms.
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