UK TV Marketplace

ITV

ITV launched on 22nd September 1955

• ITV was the first and remains the largest commercial broadcaster ITV1 is the only commercial channel that can regular deliver audiences in excess of 6 million
• ITV1 can’t be bought nationally
• The ITV Family of channels consists of ITV1, ITV2, ITV3, ITV4, ITV Breakfast & CITV
• ITVs programme remit is broad consequently the main channel in particular delivers a variety of audiences
• ITV completed the purchase of GMTV in 2010 buying out Disney’s 25% stake
• ITV2 & 3 consistently deliver the largest audiences of all digital channels
• ITV has a monopolistic position in the market and is heavily governed by regulation (CRR)
• ITV player launched in December 2008 (formerly ITV Catch up)
• ITV is the only broadcaster that currently has an entirely free to air channel portfolio
• ITV business model remains heavily reliant on advertising revenue

TV-am

TV-am launched 1st Feb 1983

• TV-am was the first national operator of an ITV franchise at breakfast time
• TV-am held the franchise until 31st December 1992
• GMTV launched 1st January 1993
• The magazine format of GMTV held its own for many years against news heavy competitors
• Declining audiences and the ITV buyout of Disney’s 25% saw GMTV close on the 3rd September 2010
• Daybreak launched on 06th September 2010
• Current presenting team and format (Adrian Chiles & Christine Bleakley from The One Show) now hosted by Lorraine Kelly and Aled Jones
• Like TV-am and GMTV beforehand Daybreak delivers high volumes of Housewives and Housewives with Children
• Can prove difficult to attribute web traffic in particular to Daybreak due to the short transmission hours (Broadcasts between 06:00 & 09:25 Monday to Sunday)

C4 – Channel 4

Launched 2nd Nov 1982

• Remit to produce alternative & cult programming In 1992
• C4 began selling its own airtime C4 was a strong environment for DRTV advertisers in the early years – less so nowadays
• C4 is sold on both a national & regional basis
• C4 portfolio of channels consists of C4, E4, Film4, More 4, UKTV and Box TV
• C4 won a 10 year contract to sell the UK TV portfolio from 2011
• C4 delivered c 26% of all commercial audience in 2012 4Seven first catch up TV channel – launched on 04/07/2012
• C4s core audiences are young and upmarket (16 – 34 ads and ABC1adults)
• 4od (4 on demand): Channel 4’s TV catch up service – currently available on Channel4.com, Virgin Media, BT Vision, PS3, Xbox 360 and iOS
• 2013 will see 4od available through Sky Anytime+

Channel 5

Launched 30th March 1997

• 5th terrestrial broadcaster
• 2012 five became a fully fledged national broadcaster (full digital switchover)
• Like ITV Breakfast & C4, Channel 5 can be bought nationally
• Digital stations fiver & five USA launched in 2006 (well after ITV and C4 brand extensions)
• C5 – Bought by Richard Desmond for £103.5 million in July 2010
• Desmond changed the name and station identity back to Channel 5
• Ability to cross-sell across the Northern & Shell portfolio – great opportunities
• Acquired Big Brother in 2010 – at a high price!
• Traditionally a strong environment for DR advertisers – relatively low audiences and reasonably cheap, but increasingly mass female audience – so selected DR environment
• In addition the response dynamic has changed slightly – with a greater proportion of response generated via the web nowadays, C5 performance has fallen away

Sky – TV

Launched 30th March 1997

• 5th terrestrial broadcaster
• 2012 five became a fully fledged national broadcaster (full digital switchover)
• Like ITV Breakfast & C4, Channel 5 can be bought nationally
• Digital stations fiver & five USA launched in 2006 (well after ITV and C4 brand extensions)
• C5 – Bought by Richard Desmond for £103.5 million in July 2010
• Desmond changed the name and station identity back to Channel 5
• Ability to cross-sell across the Northern & Shell portfolio – great opportunities
• Acquired Big Brother in 2010 – at a high price!
• Traditionally a strong environment for DR advertisers – relatively low audiences and reasonably cheap, but increasingly mass female audience – so selected DR environment
• In addition the response dynamic has changed slightly – with a greater proportion of response generated via the web nowadays, C5 performance has fallen away