Experience [CV/Bio]
Ranjit Dhillon offers over 20 years’ experience as a successful Digital Growth Director / Head of Online / Head of Ecommerce.
Experience [CV/Bio]
Award winning Head of Online with extensive experience of setting the strategic direction and driving the achievement of online sales and profit objectives for blue chip organisations operating across a wide range of business sectors.
Proven experience, at a senior level, of leading every aspect of Ecommerce with a solid track record of site optimisation and innovation across multiple online channels and expertise in delivering a best in class customer experience.
Experience [CV/Bio]
Award winning Head of Online with extensive experience of setting the strategic direction and driving the achievement of online sales and profit objectives for blue chip organisations operating across a wide range of business sectors.
Proven experience, at a senior level, of leading every aspect of Ecommerce with a solid track record of site optimisation and innovation across multiple online channels and expertise in delivering a best in class customer experience.
Career History
Professional Experience
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Digital Growth Director, Marketing Optimisation (Consultant)
Jan 2018 – Present
Advising clients on strategies to drive conversions and improve online customer experience.
Identifying barriers to conversion and championing improvement initiatives through innovative and analytical thinking.
Creating development roadmaps, managing relationships with internal/external teams to deliver key online initiatives.
Overseeing digital marketing activity across search, affiliates, and display to deliver profitable traffic growth.
Ensuring eCommerce requirements are fed into business and branding strategies.
Engaging cross-functional teams to ensure development projects meet business needs and are delivered on time and within budget.
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Lycamobile Group, Digital Growth & Transformation Director (Consultant)
Jan 2020 – Feb 2021
Former, Lycamobile Group Head of Online, May 2013 – Dec 2017
Helped re-set Lycamobile Group's global digital transformation strategy (due to Covid-19 outbreak).
Improved website bounce rates by up to 35% across key global country websites.
Substantially increased online lead generation, conversion rates, and revenue.
Launched a new and improved global Lycamobile App.
Improved customer UX, retention rates, and LTV.
Set KPIs, recruited necessary teams, and onboarded global agencies to support the digital transformation strategy.
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Awards & Commendations
Won "Most Popular Website of the Year" awards in the UK & France for improving brand trust and online conversion rates.
Increased online visitors from 500,000 to 3.5 million (up 133%) for Lycamobile.
Cited by the Vonage Board as a key contributor to the company's shift to B2C & SME markets in the UK and US.
Won AOP Online Publisher 2004 (consumer) Award and received two EPPY Awards for FT.com.
Awarded Citybond's prestigious employee "Outstanding Contribution to Business Award.
Core Competencies
- Online / Digital Marketing
- Strategic Management
- Multi-Channel Experience
- Traffic Generation
- Digital Design
- SEO
- Paid Search (PPC)
- Affiliate Marketing
- Social Media
- Online / Digital Marketing
- Lead Generation
- Project Management
- Digital Marketing Tools
- eCRM
- Digital Advertising
- ATL & BTL Marketing
- Segmentation Models
- Campaign Management
- Multi-Lingual Markets
- Market Segmentation
- Resource Management
- Client Engagement
- Reporting & Analytics
- Performance Management
- Budget and Cost Management
- Business Case Development
- Performance Optimization
- Information Security
- Requirement Analysis
- Influencing
- Negotiation Skills
- B2B & B2C Marketing Solutions
- Commercial Acumen
- Global Brand Alignment
- Agency Management
Career Highlights
Led Lycamobile's $1.6bn Digital Growth
Led Lycamobile’s and Lyca Group’s global digital transformation across desktop, mobile, and app platforms, increasing digital revenues by millions and achieving a $1.6bn turnover.
Increased Citybond Sales by 256%
As Group Online Marketing Manager at Citybond plc, improved unique travel insurance policy sales by 256% and increased GWP from £4.1m to £7.4m in 2011.
Boosted HExpress Conversions by 15%
At HExpress, established the growth strategy, restructured the website, and increased conversion rates by 15% within 3 months.
Added £35m Revenue at FT.com
As Head of Online Design & UX at the Financial Times, created and developed the FT.com site to generate an additional £35m in revenues annually.
Leadership & Consultancy
Gavin Tank
Elevated online lead generation and conversions by 20% through website UX optimisation, SEO implementation, and targeted digital marketing campaigns.
NAR Timber Group
Spearheaded a comprehensive digital transformation, conducting audits, developing holistic strategies, and streamlining eCommerce processes, driving a 25% surge in online sales.
BoxAll Taxis
Revitalised the online presence through website redesign, omnichannel marketing integration, and real-time analytics implementation, boosting online bookings by 30% and enhancing customer experience.
TRS-UK
Launched a new eCommerce platform, implemented data-driven marketing strategies, and optimised digital processes, resulting in a 15% increase in qualifying online leads and revenue.
Global Healthcare Jobs
Designed and executed a comprehensive digital recruitment strategy, leveraging job boards, and targeted advertising, leading to a 40% increase in new online visitors and qualified applicants.
Samraj Fashion
Launched the eCommerce and B2B lead generation website, implemented mobile-first strategies, and rolled out impacting marketing campaigns, boosting online leads by 25% and enhancing brand visibility.