Ranjit Dhillon is an award winning and highly experienced Marketing Director, with a proven track record of driving an online business through effective and cost-efficient traffic generation, and multi-channel acquisition strategies.
- Broadcast Audience Research Board (BARB) measures UK’s TV viewing habits
- This is obtained from a panel of 5,100 homes which represent the UK demographically and geographically
- These homes return data from around 11,300 viewers
- The Panel is continually adjusted and updated to ensure that it reflects the television owning population
- Each home on the panel is given a set-top box which monitors their TV set and video recorders
- All members of the household are allocated a button on a handset, which they press to indicate they are watching the TV
- This panel data is fed overnight down the telephone line to Barb (Broadcast Audience Research Board)
- Overnight (Live) minute by minute ratings are available to some agaencies via mediaocean the following day
- Channels reported by BARB provide detailed timings of their programmes and when matched with the viewing data produce the official audience estimates
- 9 days later consolidated ratings are issued which include PVR playback within 7 days
Important to note that any adverts viewed more than 7 days post transmission are often free