As with many of the challenges we face for growing a business may this be an existing or a start-up, Ranjit Dhillon would recommend the following strategic steps to be considered for your long term success online today.
Short Term
Discovery phase:
This phase would help better understand where we are and drive us towards where we want to be.
- Tracking: tech audit to ensure all is 100% (e.g. GA)
- SWOT/PEST analysis
- Gap analysis audits
- KPI marketing channel setting and audit
ranjitdhillon.com/kpis-online - Big data deep-dive audit of customer purchase patterns
- Logistics review (end-to-end)
- Keyword acquisition & SERPs analysis
- Competitor benchmark analysis
- Audit & of all marketing channels performance and UX
Medium Term
Delivery phase:
This phase will help realise potential gaps and business opportunities.
- Robust tracking in place = 100%
- Brand positioning (online and in marketplace)
- Persona development and customer target market positioning
- Delivery team recruitment
- Sales Goals & Targets setting
- Marketing and sales target planning
ranjitdhillon.com/marketing-plan - App/AI development
- Acquisition, loyalty, retention and reputation strategy & plan
Long Term
Growth Phase:
This phase will help expand new product & business opportunities from what we’ll have gathered from phases 1 and 2.
- VAS
- Product expansion
- Territory & Global expansion
- Diversification (look-a-like) retargeting
- Partnerships & Aggregators